About Us

Alpine Movement was born from reverence for Swiss watchmaking traditions and resonance with the spirit of the Alps. We believe that a truly high-end timepiece should be like the Alps themselves—possessing “hardcore” quality that withstands the test of time, yet harboring the “delicate” beauty bestowed by nature.

In the brand name, “Alpine” anchors the pure heritage of high-end Swiss watchmaking: the glacial meltwater there nurtures the polishing craftsmanship of precision movements; the towering mountain ranges inspire the grand contours of watch design. Every timepiece carries the rigorous, accurate, and timeless commitment behind “Swiss Made”. The word “Movement” refers not only to the soul component of a watch, but also to our original aspiration—to refine every detail with the dedication of crafting a movement. From the brushed texture on the dial that mimics the ridgelines of the Alps, to the matte finish of the case that replicates glacial rock formations, to the independently developed “Peak Calibre” movement, each watch undergoes 300 hours of manual adjustment to ensure timekeeping as precise as the mountain chronology.

We do not chase fleeting trends, but adhere to the philosophy of “drawing inspiration from nature and upholding craftsmanship as faith”. We transform the morning light of the Alps into the gradient gold of the dial, and infuse the tranquility of the valleys into the transparent case back design. With every lift of the wrist, the wearer can touch the power of mechanical aesthetics and feel the poetry of mountains, rivers, lakes, and seas.

Alpine Movement is more than a timekeeping tool—it is a timeless masterpiece that bears time and connects nature with craftsmanship. Each piece is a symbiotic creation of the mountains and time.